ASA tells all homeopathic websites to remove efficacy claims

The Advertising Standards Agency (ASA) has told all owners of homeopathy websites to remove marketing claims that “refer to, or imply, the efficacy of homeopathy for treating or helping specific questions”.

The ASA says it has issued the blanket instruction after being bombarded by a co-ordinated campaign of complaints against adverts for homeopathic remedies.

On its website the Agency says: “The high volume of complaints and the number of marketers we need to work with means we’ve taken a different approach to our normal investigation process. We’re now dealing with the complaints as part of a wider investigation project.”

The ASA says there is “insufficient robust scientific evidence” to support claims for homeopathic remedies. It says it will monitor the situation in July “to see whether the necessary changes have been made”.