The team behind the Foodsmatter website have launched the first ever free-from skincare awards.
The awards, which will be presented in May 2012, are designed to celebrate the best in beauty that’s free from allergens, fragrance, additives or problem chemicals.
The three categories up for grabs are free-from body care and hair care, face care and make-up.
“We’re very excited to be launching this award,” said Michelle Berriedale-Johnson, editor of the FoodsMatter.com and SkinsMatter.com websites.
“So many of those who have food allergies also suffer from sensitive skin and can only use skincare products that are free of problem chemicals and artificial additives, and, most importantly, are also free of their own allergens.”
“Aside from strong and effective products, judges will be looking for good natural and free-from properties,” added SkinsMatter.com’s deputy editor, Alex Gazzola.
“We’re also hoping to find many products which really demonstrate an understanding of allergies, and convey free-from attributes – such as free from parabens, gluten and nuts.”