Give small shops tools to connect to ‘digital high street’

Retail systems specialist SellerDeck says that the Government-backed Portas Pilots initiative fails to acknowledge the opportunity of the “digital high street”.

CEO, Ben Dyer, comments: “While Mary Portas’s intentions are great, I’m afraid the scheme is utterly short sighted. The internet has transformed retail and thanks to ecommerce we have access to a digital high street larger than any single town could compete with.

“The current high street is obsolete and throwing money at it isn’t the answer. The future is multi-channel – we need to be encouraging retailers to connect the physical and digital retail worlds if they stand any chance of competing with the giants. This money could be better spent investing in technology, mentoring and training to help retailers get online.”