Health Food Institute welcomes new patron

Diversified Communications has become the latest company to join the HFI as a Patron of the Institute.

The announcement was made in the HFI’s July newsletter in which the institute’s secretary, Ray Hill, said he is ‘delighted’ to welcome the organizers of Natural & Organic Products Europe (NPE) to its existing line-up of Patrons.

This additional generous support is the icing on the organic cake

Hill speaks to NPN: “[It’s] really great news that Diversified Communications has chosen to give the Health Food Institute their patronage support. There is no doubt their broad understanding and commitment to the health food and organic movement, so evident throughout the extraordinary talent we witness in April every year at NPE, augurs well for the institute in its drive toward professionalism through training. It would be remiss of me not to mention the help they have so generously given in the past. For the institute, this additional generous support is the ‘icing on the organic cake’, so to speak.”

John Frisby, chairman, adds: “The future stability and growth of the health food store sector depends on the quality of the advice we give. The HFI is delighted that Diversified Communications is supporting the work that we do.”

The future stability and growth of the health food store sector depends on the quality of the advice we give

Carsten Holm, managing director of Diversified Communications, and Institute Fellow of the HFI, has long supported the work of the HFI within the natural and organic industry. With Diversified’s new status as Patron, the company will now offer further commitment to the institute with the highest level of financial support, contributing £3,000 a year.

Along with colleague Carol Dunning, portfolio director for NPE and GO! Organic Festival, Holm was actively involved in the 2018 HFI Annual Lecture and Lunch. “It is a privilege to serve this industry and health store retailers. I hope I can continue to make an effective contribution to the work of the Institute,” says Dunning.