Leading industry figure appointed for Scandinavia show

Natural & Organic Scandinavia, the new trade show organised by Diversified, has announced the appointment of Lars Larsson as Exhibition Consultant for the Nordic region.

Larsson is based in Malmo, where the show will be staged, and has extensive experience of the health food industry, including 10 years as marketing manager with Bioforce in Sweden and several years in senior management with health food wholesaler, Biodistra AB

Since 2000, he has been the chairman of Hälsofackhandelns Riksförbund (National Association of Health Stores), as well as periods with Hälsobranschens Leverantörs-förening (the manufacturers trade association) and Hälsokostrådet, an umbrella organization for the Swedish health food industry.

Larsson (pictured, left, with Diversified UK managing director Carsten Holm) will play an important role in helping with the marketing of the event in the Nordic countries and will run the Malmo office for the event.