The Earth Day Network has got together with Facebook to develop an app designed to build support for this year’s Earth Day, held on 22 April.
The app, A Billion Acts of Green, allows users to make environmental pledges via Facebook, from switching to green cleaning products, to eating more organic meat.
“Facebook’s partnership with Earth Day Network to create and promote the Billion Acts of Green app is an exciting way to harness the Facebook platform’s power and reach on behalf of the environment,” said Jonathan Heiliger, vice president of technical operations at Facebook.
“Whether pledging to save energy, use less water, use alternative transportation, or take other steps, people can use Facebook to mark Earth Day with meaningful action – and can encourage their friends to do the same. This will help Earth Day Network achieve its ‘Billion Acts of Green’ goal.”