Scandinavia show hits its stride as key brands commit

At over 35% sold Natural Products Scandinavia is hitting its stride as a host of key brands commit to the event which takes place in Malmo, Sweden, on 14-15 October 2012.

Marketing for the show is well underway with the website recently launched and a Twitter page now in constant tweeting mode (@NPScandinavia)!

Support for the event is coming from all quarters of the industry. Leading UK companies already on board include The Health Store, Natures Aid, The Green People and Seagreens. They join some key Nordic brands such as Octean, HKC, New Nordic and Solgar Nordic.

Meanwhile, Life Europe AB and Matas, two of the leading health store chains across the region, continue to show great support for event, while the Swedish health store chains Halsokraft and Hälsa för Alla, have each signalled their intention to send key buyers and store managers to the event. Commenting, event manager, Karl Morgan, said: “Retailer support continues to build and we look forward to being able to announce some fantastic developments in the new year. It’s great to see the show getting off to such good start.”

• Check out the show website at