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Whole Foods Market (WFM) is the latest retailer to host a ‘live-pitch’ event to find new start-ups and product ranges.

Whole Foods will stage the event at its Kensington High Street flagship store, reports The Grocer.

The two-stage pitch starts with brands posting an image of their products on Instagram using the hashtag #WFMLocalPitchDay.

From the first phase, ten brands will make it through to the second phase, where brand-owners will make their pitch to a panel of WFM buyers.

‘Live-pitch’ events are becoming an increasingly popular way of discovering new talent in the natural food and health sectors. The Holland & Barrett Live Pitch event (pictured) has become a regular fixture at Natural & Organic Products Europe, where it draws large crowds. Sainsbury’s hosted a similar event for the first time at the show this year.

Brands looking for more general advice on how to secure a listing with WFM, or other large specialist retailers, might also be interested in a workshop being held run by the organizer of the Bread & Jam Food Founder’s Festival. The speaker at Pitching Your Food & Drink Products to Whole Foods Market (London, 5 June) is former WFM grocery buyer Emily Christie. The workshop will introduce brands to WFM’s distribution model, discuss the retailer’s sourcing policy, explore label compliancy and help companies fine-tune their presentation techniques.

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About the Author

Jim Manson

Editor-in-chief
Jim Manson is Editor-In-Chief of Diversified Communication UK's natural and organic publishing portfolio. He’s written widely on environment and development issues for specialist magazines and national media, including the Financial Times, The Guardian, The Times, Time Out and World Bank Urban Age.

Articles by Jim Manson
Jim Manson
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