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Healthy snack bar brand KIND has branched out into the breakfast sector with the launch of its new breakfast bar range.

Available in single and multipack formats, KIND Breakfast bars are available in three variants: Blueberry Almond, Peanut Butter and Honey Oat with the latter being the first in the brand’s portfolio to be nut-free.

The handy pocket-sized bars are designed to appeal to consumers looking for a healthy, on-the-go breakfast option. Gluten-free and high in fibre, each one is soft-baked and features a base of five wholegrains: oats, millet, buckwheat, amaranth and quinoa.

“We know there’s a huge opportunity for us here in the UK to bring our expertise to the on-the-go breakfast category,” comments KIND UK marketing director John McManus. “Research shows that 30% of us skip breakfast because of lack of time, and we’ve created a premium product that is not only convenient, but delivers on health and taste too. We’re really excited to see our latest launch roll out nationwide.”

KIND says it is spending over £1.3 million in digital media during 2020 with a dedicated focus on the KIND Breakfast launch and a field marketing campaign which will see the brand sampling over a million breakfast bars across the UK.

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About the Author

Jane Wolfe

Deputy Editor
Natural Products News deputy editor Jane Wolfe re-joined NPN in 2013 having previously worked for the magazine as a sub and freelance journalist from its Steyning beginnings.

Articles by Jane Wolfe
Jane Wolfe
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