UK brand A Little Bit Food Company has rebranded its packaging and added a range of ambient dips as well as new pasta sauces to its all-natural range which uses fresh herbs.
The new ambient dip offer consists of Fresh Mint, Beetroot & Feta; Fresh Thyme & Butternut Squash; and Fresh Oregano & Aubergine. The dips are made with fresh ingredients but don’t need refrigeration and have a shelf-life of 12 months. The come in 250g jars.
Two cooking sauces – Fresh Basil & Tomato and Fresh Oregano, Olive & Tomato – have also been created to join A Little Bit’s original Spicy Tomato and Sage sauce. They contain no artificial additives and are wheat-free.
The new branding is designed to emphasize the brand’s horticultural heritage.
Commenting on the new designs, founder Sophie Lane Fox says: “There is something so deliciously rewarding about harvesting your own fresh produce and I wanted to convey this in A Little Bit’s updated brand identity. Our key message is that we only ever use fresh herbs, as it makes a big impact on the final flavour. The new packaging illustrates the botanicals and nurturing aspect that are essential to the finished product.”
