This month sees South Devon organic brand Luscombe Drinks celebrate its 21st anniversary with a stylish campaign entitled ‘Days of Luscombe’.
Evoking thoughts of days at the beach, family picnics and drinks out with friends, the visuals are black and white with a shaft of light across the colour image of the bottle echoing the stripe on Luscombe’s labels.
“We are incredibly proud of the new campaign Days of Luscombe,” says Emma Cotton, communications & marketing director at Luscombe. “The imagery has an elegant and stylish feel, which reflects the super premium quality of Luscombe’s drinks. Working on this project with the London agency Alpha Century, we just love how the visuals demonstrate that sense of Luscombe quality, attention to detail and identity.”
Gabriel David, chairman and founder of Luscombe Drinks, adds: “The family and I are overjoyed to be celebrating 21 years of success as Luscombe Drinks. It has been bumpy at times but at the heart of the business lies the same ethos as when we started all those years ago, the team is committed to creating great tasting drinks from the best varieties of fruit which are minimally processed. Over the years many things have changed in life but this unwavering passion of ours has not, something that makes me very proud.”