Brazilian brand Obrigado is launching in the UK with its 100% pure, sustainable coconut water.
Produced from fresh, young, green coconuts, the natural drink is harvested and produced on the brand’s own sustainable farms in Bahia, Brazil, using what Obrigado claims is a unique patented extraction method through which the liquid is not exposed to light or air, so no oxidization occurs.
The coconut water is available in 350ml bottles and 1l cartons.
“We believe that Obrigado is exactly what the British coconut water category is missing with the brand’s unique patented extraction method which allows the product to be 100% pure, nothing added,” explains Mark van de Grift, global marketing director at Aurantiaca Group, which is heading up the nationwide roll-out. “Consumers today have an ‘always on’ lifestyle but are ever more health conscious; they also have a real focus on provenance. One of Mintel’s top food and drink trends for 2018 is ‘Full Disclosure’ – as the only brand on the market with its own land where all coconuts are sourced, this is something that’s core to our brand.”
“Obrigado is committed to educating consumers on the benefits of coconut water and shaking up the category in the UK,” adds Adhy Singagerda, CEO of Aurantiaca Europe. “To achieve this, we will be spending £2.3 million in this market, helping to result in category growth.”