Pulsin has teamed up with Sony Pictures Animation for the upcoming family movie Hotel Transylvania 3: A Monster Vacation, to be released on 27 July.
In a collaboration which the brand says reflects the scale of opportunities now available to healthier snacking brands, Pulsin Kids’ Fruity Oat Bars will target family consumers through POS displays and on-pack promotions as well as across digital and social platforms.
“Hotel Transylvania 3 is an exciting opportunity for Pulsin and the perfect platform to showcase our Kids’ Fruity Oat Bars and position them as the optimum healthier snacking choice for families,” says Simon Ashburner, co-founder of Pulsin. “We’re confident that the colourful creative and iconic characters will help engage families and establish Pulsin as the go-to kids snack.”
Peter Staines, head of partnerships at Sony Pictures, adds: “Moviegoers everywhere are excited this summer to be back with their favourite monster family. We are thrilled to be working with Pulsin to create a fun and engaging collaboration for the latest movie across multiple touch points”.
Consumers buying multipacks of Pulsin Kids’ Fruity Oat Bars this summer will have a chance to win a family holiday and exclusive merchandise. The collaboration also includes Hotel Transylvania 3-themed sampling events across London retailers, blogger and influencer competitions, consumer and trade PR campaign and advertising within national newspapers and family magazines.
