Natural Balance Foods has introduced its latest TREK Protein Flapjack flavour: Cocoa Raisin.
Combining a traditional flapjack flavour of sweet spicy cinnamon and juicy raisins, topped with a layer of cocoa, the oat-based bar is gluten-free and has 9g of added plant-protein. The flapjack is positioned to be ideal for an energy boost during exercise or as a 3pm energy-slump saviour.
To coincide with the launch, TREK has renewed its partnership with Tough Mudder – the active lifestyle brand that comprises obstacle course endurance events.
As the official nutrition bar, TREK will be onsite at all Tough Mudder events throughout the year to drive brand awareness. All Tough Mudder participants will be offered TREK samples and Natural Balance Foods will also use the active lifestyle brand as part of a larger, integrated marketing campaign across print, digital, social media, in-store and on packaging.
“TREK Cocoa Raisin Protein Flapjack’s nutrition credentials will appeal to the wide base of consumers looking for healthy snacks that support their fitness goals,” says Marina Love, Natural Balance Foods’ marketing director. “This year we’ll be educating out target audience about the benefits of the TREK Protein Flapjack range. This is a very exciting time for TREK, which is experiencing very strong growth and we believe this strategic approach to the 20 million plus consumers looking for healthy, nutritious snacking will help us to build an emotional connection – and sales – with a much broader shopper base than previously.”