Holland & Barrett and Crussh collaborate on Oxford Street

Installing their first concession within Holland & Barrett’s Oxford Street store on 22 August 2017, Crussh has launched a Fit Food & Juice Bar concept, aimed at giving customers a ‘boost’ whilst shopping.

The bar offers shoppers a range of ‘fit food’ to enjoy whilst browsing one of Holland & Barrett’s largest UK health food stores.

As one of the extended offerings of the Holland & Barrett More brand, the bar features many of Crussh’s core vegetarian and vegan products: freshly made raw juices, smoothies, boosters and a range of hot drinks including turmeric lattes and ‘smart coffee’. A selection of health pots, salads, wraps, breakfast items and energy balls are also available in self-serve fridge units.

“We’re very confident we have a winning formula that customers will love”

The collaboration serves as recognition of what Shane Kavanagh, CEO of Crussh, calls a ‘natural synergy’ between the two companies, with health and wellbeing sitting at the core of both brands. “We are delighted to open a Crussh Fit Food & Juice Bar in Holland & Barrett in the heart of London,” he comments.

Ian Mackie, Holland & Barrett’s head of food, says on-the-go healthy food is a ‘growth area’ for the brand. “When you combine this demand with a high footfall area like Oxford Street and great products like Crussh’s, we’re very confident we have a winning formula that customers will love,” he says.