New London store planned for As Nature Intended

Natural and organic retailer As Nature Intended is due to open a new store on the border of Spitalfields and Shoreditch in East London in late April to early May.

The store will be a full-sized store spanning 3,500sq ft and offering organic produce, ambient and chilled grocery, frozen foods, natural remedies and skincare as well as food to go.

Managing director Jeff Martin commented on the choice of area: “Spitalfields/Shoreditch is a vibrant, up-and-coming area of London. It is a melting pot of young creatives, professionals and nationalities. We are situated between Spitalfields Market and Brick Lane (Brick Lane Market is on a Sunday).”

When asked what exactly we can expect from the store, Martin said: “You will have to wait until opening day, but we wanted to do something special with the store design to make it an innovative and interesting place to shop.”