Sandows launches RTD cold-brew range

Artisanal coffee brand Sandows has launched a new ready-to-drink sparkling soda, made using cold brew coffee.

The drinks, which the brand says are the first of their kind in the UK, come in a ready-to-drink 250ml stubby can format, are available in two flavours, Spice and Citrus and combine natural flavours, spices and cold brew coffee.

Spice Cold Brew Soda is described as a punchy, sparkling blend of Sandows Cold Brew Coffee flavoured with ginger, orange blossom and black spice.

Citrus Cold Brew Soda is a zesty and refreshing sparkling mix of Sandows Cold Brew Coffee flavoured with lemon and lime.

With the new format, Sandows aim to attract new consumers to the premium cold brew coffee market.

“We pride ourselves on the quality and taste of our cold brew and have always aspired to be the brand to drive mainstream appeal in the UK,” says Hugh Duffie, co-founder of Sandows. “Our range of cold brew drinks, without milk/mylk, give retailers the opportunity to position cold brew as a great low or no sugar pick-me-up for the afternoon slump. The launch of our premium sparkling sodas is the next step in our journey and it’s exciting to be innovating the category with a UK first.”

Sandows cold brew is made with directly-traded, speciality grade coffee, infused with cold water overnight. The combination of fresh coffee and filtered cold water brewed slowly and without heat gives the coffee a smoother taste with minimal acidity.

The brand’s Original Cold Brew is also now available in a stubby can.