Superdrug adds to vegan beauty offer


High street retailer Superdrug has extended its vegan, cruelty-free B. brand of beauty and grooming products with a range of make-up.

The offer includes bronzers, blushers, concealers, mascaras, powders, eye liners and lip & cheek tints.

Sarah Gardner, Superdrug head of beauty says: “Animal-derived ingredients are in a multitude of make-up products and it’s not easy to create high quality cosmetics without compromise. We’ve worked for almost two years on the new B. Makeup collection.”

The new range includes a capsule collection by celebrity MUA Cassie Lomas.

“It has been amazing to work with the team at B. on the Makeup collection,” she says. “As well as inputting into the shades and formulations of the launch range being able to create my own capsule collection of products has been a dream.”