Tyrrells enters organic crisp market with Lisa’s

Lisas

New organic craft crisp brand Lisa’s has been launched by Tyrrells following its acquisition of Alps-based organic crisp manufacturer Aroma Snacks last year.

The Lisa’s range is created using hand selected, Bioland-certified organic potatoes seasoned with Alpine ingredients from the foothills of the Alps and comes in four varieties: Alpine Rock Salt; Alpine Salt & Vinegar; Emmental & Onion; and Mixed Alpine Herb.

“Organic and craft are exciting trends right now and the Lisa’s range, made in the foothills of the Alps from organic potatoes, allows us to bring a unique proposition to the UK snacks category,” says brand manager Julie Davies. “Made with incredible ingredients and hand cooked to a perfect crisp, we’re excited to create a craft crisp movement to compliment the surge in interest in other craft products such as ales and gins.”