A new West African ready meals brand, Oyetty Meals, has been launched by the founders of Afro-Caribbean web-based ‘superstore’ Samis Online.
Aiming to fill a gap in the market for African cuisine in the sector, the meals are made using carefully selected organically grown ingredients mainly sourced from West Africa to bring the flavours of authentic, healthy, home-cooked African meals to a wider UK market.
The dishes include Afang Soup, Asun, Bitterleaf Soup, Efo Riro, Egusi Soup, Ewa Agoyin, Nkwobi and Smokey Jollof.
“We are delighted to be bringing Oyetty Meals to the market,” comments Olusegun Akande who founded the business with his wife Oyetola Isola (pictured). “COVID had a huge impact on our business, meaning we had to pivot, and fortunately the online side of the business really took off in 2020. The success meant we could invest money back into the business and offer convenience meals as another option. After two years in the making, we are delighted to be able to offer our meals, which are cooked with care and flare by our expert chefs to our longstanding customers. They have been crafted to balance nutrition, taste and most importantly the Nigerian authentic flavour.”
“We love good food, and we believe a good diet contributes to good health and a happier life,” says Isola. “We want everyone one to be able to enjoy tasty authentic Nigerian dishes without the fuss of sourcing ingredients, scanning recipes and most especially finding the time to cook it.”
The meals are frozen from fresh to retain the taste and nutrition, are microwave-suitable and ready in as little as three minutes.
The couple has also launched the Oyetty Foundation, which provides 5% of all Oyetty Meals sales to provide help, support and information to Nigerian families who have children with additional/special needs.