Africa-inspired health food brand Aduna has created a range of organic African Super-Teas, crafted using high quality active botanical ingredients, including African superfoods.
Aduna has added to its range of existing Superfood Energy Bars, which have seen a makeover with new formulations, packaging, weight (40g) and shape.
Aduna has launched its #MakeBaobabFamous campaign, aiming to increase awareness of the African superfruit to ultimately lead to sustainable income for ten million households currently living in poverty. At the heart of the campaign is a partnership between Aduna, Virgin Media and Holland & Barrett whose 740 UK stores have had a #MakeBaobabFamous makeover and […]
Although there was no win for Aduna in Richard Branson’s Pitch to Rich competition, a runner-up prize of £100k marketing spend is nothing to be sneezed at. Having pitched The Inspiring Possibility of Baobab live to Richard Branson, Jo Malone, Justine Roberts (founder of Mumsnet) and model David Gandy, in the ‘grow’ category of the […]
Two companies from within the natural health sector have made it to the semi-final of Richard Branson’s Pitch to Rich in the Grow category: Aduna and Oppo. The three companies with the highest number of votes will go through to the final to pitch live to Branson on 26 June, battling for a £250,000 marketing […]
Aduna has launched Moringa Green Superleaf Powder, its second superfood product following its baobab range. The 100% organic raw wholefood is made from naturally-dried leaves from the moringa tree which is native to Africa and Asia and is known as the ‘miracle tree’. Moringa contains 25% protein and includes all nine amino acids as well […]
Vitamin brand told not to repeat COVID-19 claims
May 27, 2020 Jim Manson
Vitamin brand Revival Shots has had social media ads banned by the Advertising Standards Authority for making ‘misleading’ COVID-19 claims.
Lockdown sparks appetite for health and wellness content, says YouGov
Magazine app Readly’s new Wellness Barometer reports a shift in public reading habits during the coronavirus crisis, with health and wellness centre stage.
Income often higher on organic farms says SA report
A Soil Association report reveals that although business output is similar on organic and non-organic farms, net farm income is often higher on organic.
Viridian champions health stores with radio campaign
Viridian Nutrition has launched a new campaign to boost awareness of health food stores as ‘a community resource and hub for preventative care’.
April 28, 2020 Jane Wolfe
A problem for Brits at the best of times, sleep issues are being exacerbated due to the pandemic, leaving many feeling exhausted, reports Jane Wolfe.
Ever wondered how to make ice cream so smooth even the toughest connoisseur would be fooled? Yorica is here to explain (some of) its secrets to success.
Operation Healthy Lockdown
As health stores find themselves on the frontline of a national effort to keep the UK nourished, Jim Manson reports on Operation Healthy Lockdown.
After the gold rush
CBD is the fastest growing category the natural products sector has ever known. But a new phase is being ushered in, Jim Manson reports.
Garden of Life®
Your body was created to eat, process, and derive its nutrition from food—real, healthy food. Garden of life® are fanatical about food. The core ethos is that they always start with real foods and these (foods) provide the formulas, the power to be at their best. Completely free of any synthetically created, chemical breakthroughs from […]
How to become the next influential natural beauty brand
The world doesn’t need another natural beauty brand. It’s a market that is set to be worth up to $54 billion by 2027. It’s saturated like every other industry in the world. What it does need however, is a brand that is passionate, value driven and has clarity around how they want to shake things […]
Tooth powder as a powerful ally for your dental health
My Oradent tooth powder is neither a drug nor a medicine. Suitable for all consumers and also for vegans and vegetarians. Why in powder form? Studies have shown that tooth powder can be more effective at removing plaque than toothpaste. Plus, My Oradent does not contain fluoride, is non-toxic and is also safe for children. […]
Mineral-rich New Zealand volcanic mud delivers instant illumination for your skin
It may seem counter-intuitive to apply mud to your skin in order to cleanse it, but the skin-enhancing benefits of mineral-rich mud have been harnessed for beauty treatments all over the world for centuries. Antipodes® uses white volcanic mud sourced from central New Zealand’s dramatic central plateau in its new Halo Skin-Brightening Facial Mud Mask […]