andrew hunt

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Aduna bigs up baobab

Aduna has launched its #MakeBaobabFamous campaign, aiming to increase awareness of the African superfruit to ultimately lead to sustainable income for ten million households currently living in poverty. At the heart of the campaign is a partnership between Aduna, Virgin Media and Holland & Barrett whose 740 UK stores have had a #MakeBaobabFamous makeover and […]

March 1, 2016 Continue Reading

Aduna wins £100k as runner up in Pitch to Rich

Although there was no win for Aduna in Richard Branson’s Pitch to Rich competition, a runner-up prize of £100k marketing spend is nothing to be sneezed at. Having pitched The Inspiring Possibility of Baobab live to Richard Branson, Jo Malone, Justine Roberts (founder of Mumsnet) and model David Gandy, in the ‘grow’ category of the […]

July 3, 2015 Continue Reading
Aduna Moringa 200g

Aduna launches second ‘super-ingredient’ in UK

Aduna has launched Moringa Green Superleaf Powder, its second superfood product following its baobab range. The 100% organic raw wholefood is made from naturally-dried leaves from the moringa tree which is native to Africa and Asia and is known as the ‘miracle tree’. Moringa contains 25% protein and includes all nine amino acids as well […]

September 16, 2014 Continue Reading

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