Composition with dietary supplement tablets

Dutch scientists develop ground-breaking approach on vitamins intake

A new risk-benefit method for evaluating micronutrient intake developed by Dutch scientists could help end the reliance on outdated approaches to the setting of vitamin and mineral levels, says the Alliance for Natural Health (ANH). The ANH commissioned the Dutch study in an effort to cut through the “considerable confusion” over what levels are optimum […]

June 10, 2016 Continue Reading
NEW Nature's Way Alive! Soft Jell Multi-Vitamin Range

It’s Alive! – top US supplements brand aims to breathe new life into to VMS category with soft jells launch

Schwabe Nature’s Way is aiming to breathe new life into the VMS category by adding an innovative range of premium soft jells to its popular Alive! portfolio. Founded in 1968, Nature’s Way produces a wide range of quality food supplements in the US worth around $1 billion a year, including Alive! which is one of […]

November 10, 2015 Continue Reading
Sibberi Birch Water group shot

Sibberi brings taste of the forest to UK market

London-based start-up Sibberi has brought its natural Birch Water to the UK market. The only brand with no added sugar, Birch Water is 100% birch sap, tapped straight from the trunk of birch trees, and contains only five calories per 100ml. The sap is naturally enriched with antioxidants, vitamins, minerals and amino acids and has […]

February 13, 2015 Continue Reading

Virtue serves up low cal ice tea

The Virtue brand has launched as the UK’s lowest calorie ice tea (19 calories per 100ml) and the only one enriched with vitamins and minerals. The initial Virtue Ice Tea range comes in Lemon and Strawberry & Peach varieties and contain no refined sugar and no artificial ingredients, aiming to appeal to health-conscious consumers looking […]

February 9, 2015 Continue Reading
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Fighting fit

Warrior Greens is a new super greens blend from Bodybuilding Warehouse designed to detox, improve health and boost vitality. Packed with ingredients including avocado, spinach, kale, wheatgrass and broccoli to provide fibre, vitamins, minerals and digestive enzymes, the orange-flavoured product is sweetened with stevia. Kieran Fisher, Bodybuilding Warehouse MD, commented: “There are many nutrients and […]

January 21, 2015 Continue Reading
Young Adults Scene a RGB

Higher Nature expands lifestage nutrition offer

Higher Nature has launched a range of three products specifically developed to offer nutritional support for young adults aged 13 and up. Multi Vit Shots are tongue-tingling shots of natural cherry cola flavour multivitamins in funky tear strips designed to tip straight onto the tongue to delivery 19 multivitamins and minerals combined for the requirements […]

August 15, 2014 Continue Reading
Times vitamin story

Researchers declare ‘case closed’ on vitamin supplements

Researchers from Britain and America say vitamin supplements are a waste of money and have declared ‘case closed’ on the discussion about their benefits. But their conclusions have been challenged by industry and natural health experts. The comments come in an editorial in the journal Annals of Internal Medicine, and coincide with publication of three […]

December 18, 2013 Continue Reading

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