Organic Trade Board


Britain wakes up to an organic breakfast

Today Wake Up To Organic saw over 60 stores across the country enthusiastically rallying behind the event to offer customers a free organic breakfast. Now in its second year, the joint Organic Trade Board (OTB) and Soil Association campaign aims to raise awareness of the benefits and versatility of organic products, highlighting to consumers the […]

June 15, 2016 Continue Reading

Wake up to Organic launches at NPE

This year’s Wake up to Organic campaign kicked off last weekend at Natural & Organic Products Europe with the help of food blogger Laura Scott. Scott got the ball rolling by demonstrating how retailers can inspire customers to make easy low-cost breakfast swaps to get them into organic in a simple and achievable way. The […]

April 22, 2016 Continue Reading

#OrganicUnboxed: OTB unveils new digital-led marketing campaign

The Organic Trade Board (OTB) has given more details about its digitally led integrated marketing campaign for 2016 – #OrganicUnboxed. Spanning digital content, advertising, PR, social media and partnerships with high profile ambassadors, the campaign aims to continue driving organic sales growth in the UK – 4.9% in 2015. The #OrganicUnboxed campaign aims both to […]

March 24, 2016 Continue Reading
OTB Trio

Millennials are the key to organic sales growth, OTB research finds

The under 35s are the “most engaged and active” organic consumer demographic, new research commissioned by the Organic Trade Board (OTB) shows. The research, undertaken by HPI and presented this week at the OTB’s Annual Pledgor’s Briefing, suggests that “all signs point to the Millennials (people born between the early 1980s and early 2000s)”. Presenting […]

March 3, 2016 Continue Reading
Times clip

Supermarkets failing to capture the high value organic shopper

Britain’s supermarkets are missing a trick as sales of organic food and drink continue to grow says the Organic Trade Board. The OTB’s campaign manager, Catherine Fookes, tells The Times today that none of the Big Four – Tesco, Asda, Sainbsury’s, and Morrison’s – currently has “a proper strategy” for organic. Quoting from a recent […]

September 28, 2015 Continue Reading
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Ocado joins OTB, launches dedicated organic hub

The Organic Trade Board (OTB) recently welcomed Ocado as its latest member. “We are delighted that has become the newest member of the Organic Trade Board,” commented Catherine Fookes, OTB campaign manager. “One of our main aims is to ensure that organic food is available and accessible to everyone and’s fantastic range, online […]

July 14, 2015 Continue Reading

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