Doves Farm has unveiled a striking contemporary new look across it range in what is its first brand refresh for over five years.
NATRUE has launched a new-look website to provide a more navigable site along with new and updated sections, features and functionality.
Welsh organic dairy brand Rachel’s Organic has refreshed its brand, unveiling a new packaging design across its full range of yogurts and rice puddings.
Natural snack brand Well&Truly has revealed a new look to its range, as well as a brand new flavour.
Natural Australian haircare brand A’Kin has undergone a packaging re-design, unveiling a new look for 2018.
The Bay Tree has extended its recent packaging redesign to further products and added a new BBQ sauce.
Lily’s Kitchen has revealed a brand new identity, recipes, flavours, pack designs and formats for its entire cat range.
The Bay Tree is rolling out a brand new look for the autumn in a redesign aimed at better communicating its heritage, vision and passion for flavour and quality.
Masterchef finalist in 2014 Angela Langford has rebranded her natural British food-inspired skincare range with new-look packaging and redesigned website. The brand also has added a new product in the shape of Angela Langford Rest & Regenerate Night Balm made with nourishing macadamia, avocado and pumpkin oils to soothe winter-stressed skin. Langford hand-blends her skincare […]
After working closely with its customers and listening to their feedback around labelling concerns, British cold-pressed juice brand B.Fresh has redesigned its packaging. Aiming to communicate a clear brand message and advocate a strong field to bottle look, the new packaging includes the words ‘Made on our Farm’ to position the brand provenance, and delivers […]
Tracklements has revamped its condiments offer with a new design using original hand-drawn illustrations to reflect the brand’s artisanal nature and increase shelf presence. The whole range – from Robust Wholegrain Mustard to Fresh Chilli Jam, to Damson Cheese, Bengal Pickle and its award-winning Fig Relish – has been repackaged in a bid to communicate […]
After working in partnership with award-winning creative marketing agency Inkling, Pussy Natural Energy Drinks has had a makeover, incorporating an updated can design and a revised tray offering. As well as a fresh strapline ‘Fuel Your Inner Outrageousness’, the drink cans now illustrate the ingredient blend with the inclusion of Passion Fruit & Lime flavour […]
The fresh new look for 9Bar that was unveiled for the first time at Natural & Organic Products Europe 2015, is rolling out onto shelves this month. 9Bar not only has a new logo and packaging but also a new focus – to give ‘good energy, twice’ by providing good, natural superseed energy to consumers […]
The Organix Goodies range of toddler snacks has been given a brand new look, with the first new food launch – Organix Goodies Chunky Bars – showcasing the redesign. The new Organix Goodies Chunky Banana & Date Fruit Bar and Chunky Apple & Date Fruit Bar are made from 100% organic fruit and count as […]
Doves Farm has introduced a more contemporary design to its core range of organic flours which, says the company, will give it a stronger presence on the shelf whilst remaining true to the artisan nature of the brand. The redesign sticks with the existing colour coding but now features a subtle pallet of pastel colours with […]
Delicious Alchemy, the Yorkshire-based gluten-free brand, has unveiled a fresh look and a host of new products. The rebrand brings vibrant stripes and relaxed copy to the packaging and the new products aim to encourage people to conjure up their own gluten-free creations. The five additional products, which are all gluten- and dairy-free, are Vanilla […]
Vitamin brand told not to repeat COVID-19 claims
May 27, 2020 Jim Manson
Vitamin brand Revival Shots has had social media ads banned by the Advertising Standards Authority for making ‘misleading’ COVID-19 claims.
Lockdown sparks appetite for health and wellness content, says YouGov
Magazine app Readly’s new Wellness Barometer reports a shift in public reading habits during the coronavirus crisis, with health and wellness centre stage.
Income often higher on organic farms says SA report
A Soil Association report reveals that although business output is similar on organic and non-organic farms, net farm income is often higher on organic.
Viridian champions health stores with radio campaign
Viridian Nutrition has launched a new campaign to boost awareness of health food stores as ‘a community resource and hub for preventative care’.
April 28, 2020 Jane Wolfe
A problem for Brits at the best of times, sleep issues are being exacerbated due to the pandemic, leaving many feeling exhausted, reports Jane Wolfe.
Ever wondered how to make ice cream so smooth even the toughest connoisseur would be fooled? Yorica is here to explain (some of) its secrets to success.
Operation Healthy Lockdown
As health stores find themselves on the frontline of a national effort to keep the UK nourished, Jim Manson reports on Operation Healthy Lockdown.
After the gold rush
CBD is the fastest growing category the natural products sector has ever known. But a new phase is being ushered in, Jim Manson reports.
How to become the next influential natural beauty brand
The world doesn’t need another natural beauty brand. It’s a market that is set to be worth up to $54 billion by 2027. It’s saturated like every other industry in the world. What it does need however, is a brand that is passionate, value driven and has clarity around how they want to shake things […]
Garden of Life®
Your body was created to eat, process, and derive its nutrition from food—real, healthy food. Garden of life® are fanatical about food. The core ethos is that they always start with real foods and these (foods) provide the formulas, the power to be at their best. Completely free of any synthetically created, chemical breakthroughs from […]
Tooth powder as a powerful ally for your dental health
My Oradent tooth powder is neither a drug nor a medicine. Suitable for all consumers and also for vegans and vegetarians. Why in powder form? Studies have shown that tooth powder can be more effective at removing plaque than toothpaste. Plus, My Oradent does not contain fluoride, is non-toxic and is also safe for children. […]
Mineral-rich New Zealand volcanic mud delivers instant illumination for your skin
It may seem counter-intuitive to apply mud to your skin in order to cleanse it, but the skin-enhancing benefits of mineral-rich mud have been harnessed for beauty treatments all over the world for centuries. Antipodes® uses white volcanic mud sourced from central New Zealand’s dramatic central plateau in its new Halo Skin-Brightening Facial Mud Mask […]