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Think Dirty app roots out cosmetics toxins

A new app has been launched for the iPhone to enable consumers identify potential toxins in cosmetics and personal care products. Think Dirty was created by Lily Tse following her mother’s breast cancer relapse and her subsequent research into the possible causes of the disease. Tse was shocked to find out the extent to which […]

October 25, 2013 Continue Reading

Honesty more important than natural ingredients?

The Future of Beauty report by Evolve Beauty, which conducted a survey of 336 women between 20-55 years old, found that trust rated higher than natural ingredients when it came to purchasing beauty products. When asked to imagine a future beauty company, the top criteria were honesty, truthfulness and transparency, which surprisingly came even before […]

October 24, 2013 Continue Reading

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