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Britain wakes up to an organic breakfast

Today Wake Up To Organic saw over 60 stores across the country enthusiastically rallying behind the event to offer customers a free organic breakfast. Now in its second year, the joint Organic Trade Board (OTB) and Soil Association campaign aims to raise awareness of the benefits and versatility of organic products, highlighting to consumers the […]

June 15, 2016 Continue Reading
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Wake up to Organic launches at NPE

This year’s Wake up to Organic campaign kicked off last weekend at Natural & Organic Products Europe with the help of food blogger Laura Scott. Scott got the ball rolling by demonstrating how retailers can inspire customers to make easy low-cost breakfast swaps to get them into organic in a simple and achievable way. The […]

April 22, 2016 Continue Reading
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The UK wakes up to organic!

The Organic Trade Board’s (OTB) Wake up to Organic campaign took place on 17 June and was a resounding success, with a host of independent retailers joining in by offering a free organic breakfast at their stores and hosting in-house events where local bloggers, chefs and ambassadors made appearances and spoke with customers. In Bristol, […]

June 17, 2015 Continue Reading
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