Organic pioneer Organico is showing that the category is ready to get back-to-growth with sales at the company rising by a quarter so far this year.
Marketing manager Tracy Wright puts the rise down to the success of the brand’s new range of organic dips, spreads and condiments, which she says have won a warm reception from retailers and consumers.
“We took great care in finding the best products for our range as well as creating a truly beautiful look,” she said.
“We are thrilled that the new Turkish range has taken the market by storm.”
So far, the artichoke and the smoked aubergine dips are proving to be the top sellers, complementing the company’s selection of Mediterranean store cupboard staples.