Award-winning WholyMe products launch in Boots stores across the UK

WholyMe, the pioneering longevity brand with effective solutions for muscle and joint health, has announced that its award-winning products, the Relief Balm and Relief Salts, are now available in Boots stores across the UK.

The launch marks a significant milestone for WholyMe in fulfilling its mission to change the narrative on pain management, with a special focus on muscle and joint health, supporting our bodies’ maintenance and recovery. Founded by Celine Ivari, a scientist specialising in the genetics of human disease, WholyMe is dedicated to delivering highly effective, natural solutions.

At the heart of WholyMe’s product range is the Relief Balm, a clinically tested and award-winning product that targets overworked and fatigued muscles and joints. Packed with 12 active ingredients renowned for their soothing properties, including arnica, frankincense, helichrysum and juniper – the Relief Balm aids in the recovery and maintenance of muscles and joints, making it ideal for anyone active, from walkers and cyclists to runners and weightlifters.

Complementing the hero product are WholyMe’s Relief Salts. To soothe daily aches, these bath salts blend naturally mined Epsom Salts with potent botanicals, including hemp seed oil, arnica, eucalyptus, and frankincense. These salts are perfect for muscle and joint recovery post-exercise, offering a relaxing and rejuvenating experience.

Celine Ivari, Founder of WholyMe: “We’ve set out to be bold in our statements on the narrative surrounding pain management and we feel strongly that it needs a rebrand. We have become disconnected from our bodies and need to realign ourselves with our natural signals, pain is just an alarm system that is reminding us to look after ourselves.

“Launching in Boots is a hugely exciting milestone for us, reflecting a growing demand for natural products and validates our efficacy by featuring alongside pharmaceutical brands traditionally aimed at managing pain. This aligns with our mission to provide highly effective, natural solutions for maintaining muscle and joint health.”