Clipper Teas, Fairtrade’s longest-standing tea partner, has announced it will continue as a headline partner of Glastonbury Festival for a second consecutive year.
The Official Tea of the UK’s largest music festival has launched a limited-edition exclusive Glastonbury-pack deal to coincide with the partnership. While festival goers look out for the much-anticipated ticket resale, Clipper is giving away 10 pairs of tickets across its Organic and Fairtrade Black Tea (80s, RRP £4.10), and Everyday Fairtrade Tea (80s, RRP £3.50).
As part of a growing collaboration, the ticket giveaway is double the brand’s offer from its inaugural partnership last year, and is available at six retailers: Ocado, Waitrose, Sainsbury’s, Tesco, Coop, Morrisons, and Oxfam.
Additionally, 15p from each pack sale will be donated to three local nature conservation charities:
- The Food Forest Project: Dedicated to creating sustainable growing spaces, the project both provides plentiful fresh and organic food, alongside serving community hubs across Somerset
- Nature Buzz: A consortium of natural bee keepers who practice an approach to bees that minimises disruption and stress, as well as working with adults and children to foster deeper connections to nature
- Shepton Mallet Community Woodland: Across a 7.5 hectare-woodland, the community collective care for local wildlife and upkeep a recreational area for all ages
Hannah Southwick, Clipper’s Senior Brand Manager at Ecotone UK, said: “Glastonbury is the pinnacle of impact, a Fairtrade town in its own right, and home to a world-famous festival well known for its environmental and ethical heritage. As Clipper helped write the Fairtrade tea standards 30 years ago and is fiercely committed to organic sourcing, it’s been a natural fit since we first partnered last year.
“It’s a key element of our marketing strategy, which is all about connecting people to nature through their choice of tea. The more people immerse in nature, the more they want to do to protect it. That’s why we’re harnessing the fame of Glastonbury to support and raise awareness for nature conservation charities in the local area.”
Clipper’s joyful van will pitch up at the Green Futures site to spread the message about the importance of Fairtrade and protecting biodiversity. The tea brand is also working with the festival’s volunteer providers, The Volunteer Collective, to offer 150 people who may experience financial, social or cultural barriers to access the Festival via a supported volunteer role. All roles will provide volunteers relevant work experience, and enable them to experience and enjoy all the festival has to offer.
The partnership announcement follows a year of robust growth for Clipper, a brand outperforming the tea category – driven by its successful ‘There’s Tea, Then There’s GOOD Tea’ multi-channel campaign first launched in 2024. This year, Clipper invested £1.5M across a national TV, digital and experiential marketing. It collaborated with DJ SUAT to remix its advert jingle with the sounds of nature to raise more funds for wildlife charities through Sounds Right.
Clipper sells more Fairtrade tea than any other tea brand globally, generating an estimated £6.8million in Fairtrade Premium for tea producers over the last 30 years. This additional fund supports farmers and their families in areas such as medical care, education, climate mitigation, infrastructure and retirement.
The QR code found on limited-edition packs must be scanned and unique code entered online to be in with the chance of winning.
