Celebrating the Trailblazers of the Natural & Organic Sector at NOPEX 2025

As the doors closed on Day 1 of the Natural & Organic Products Expo (NOPEX) 2025, the spotlight shifted to one of the industry’s most anticipated moments: the Natural & Organic Innovation Awards.

Held on the evening of Monday 12th May, the awards celebrated the pioneers, disruptors, and visionaries shaping the future of the sector. From clean beauty champions to sustainable food innovators, winners were chosen by a blend of public votes and expert judging, highlighting both popular impact and industry credibility. The night began with a fitting tribute to lifetime achievement, awarded to Ruth Hawthorne, Managing Director of Natural Trade Brokers, honouring her decades-long contribution to the industry’s growth and integrity.

What followed was a celebration of excellence across categories that spanned health, wellbeing, food, drink, and beauty  – all underpinned by a shared commitment to natural, ethical, and forward-thinking innovation.

The finalists and winners were:

Lifetime Achievement Award – Ruth Hawthorne, Managing Director, Natural Trade Brokers

Best Independent Retailer – Amaranth

Natural Beauty Expo Categories

Best New Body Care

Shortlisted

• SeaVeda – Uplifting Body Treatment Oil, Sancha International
• Ocean & Coconut Spray Refill Pouch 300ml, Salt Of The Earth

Winner: My Slim Silhouette Body Oil, KREATIVNI RAZISKOVALN

Best New Vegan Beauty

Shortlisted

• Skin Smooth Bakuchiol – Retinol Alternative Age Refining Day, Spa Ceylon Ayurveda Wellness
• Sukin Glow Active-C Dark Spot Corrector, Sukin

Winner: Balmonds Super 7 Serum, Cress UK

Best New Facial Skincare

Shortlisted

• BEE&YOU Vitamin C Face Cream, SBS Bilimsel Bio Cozumler
• PANACEA3Repair Serum Gold Line, Natural Cosmetics Ltd

Winner: Sweet Bee Organic Glow Moisturiser, Sweet Bee Organics

Best New Male Grooming – Refillable Deodorant with Macadamia & Bergamot, UpCircle

Best New Organic Beauty

Shortlisted

• ECODENTA Passion Fruit Toothpaste With Enzymes, Biok Laboratorija UAB
• Skin Clearing Serum – 10% Azelaic Acid, Evergoods Global Co Ltd

Winner: Bakuchiol Age-Defying Wonder Oil – 2% Bakuchiol, Evergoods Global Co Ltd

Best New Personal Care

Shortlisted

• HAPPYEARTH 100% Natural Crystal Deodorant Stick Unscented, Orange-Sheep B.V.
• PerioBrite® Coconut Pulling Oil Kit, Nature’s Answer

Winner: ForestVeda – Soothing & Calming Balm, Sancha International Ltd

Best New Haircare

Shortlisted

• Rosemary Mint Organic Hair Oil, Beauty Kitchen
• Smoothing Castor Oil Strengthening Hair mask, Giovanni

Winner: PANACEA3 Hair Mist “2sec Repair”, Natural Cosmetics Ltd

Natural Health Expo Categories

Best New Eco Living

Shortlisted

• SeaVeda – Uplifting Body & Pillow Mist, Sancha International
• Alternative – Bamboo Toothbrush Travel Case, Suma Wholefoods

Winner: JIHE Eco Flush Pad – E4, Aroundbody, Inc

Best New Fitness Nutrition

Shortlisted

• Shape Protein & Collagen Greens, Sunwarrior

Winner: Ener-IV+ Electrolyte Drink Mix, ENER-LIFE

Best New Herbal Product

Shortlisted

• Berberine Advance, Super Botanic
• SeaVeda – Soothing & Uplifting Balm – Micro mist, Sancha International

Winner: Organic DETOX by SOULEL, KJ & Associates

Best New Specialty Health

Shortlisted

• fabÜ SHROOMS ANDROPAUSE FOR MEN, Cress UK
• Organic Immunity Plus Superfood Powder, Ausha Ltd

Winner: GOODIE – Fermented Superfood Drink, Take On Goliath

Best New Supplement

Shortlisted

• Nutrition Magnesium Bisglycinate, R.Y.M
• Vegums Vegan Omega-3 Gummies, Vegums

Winner: BEE&YOU Kids Propolis Immune Nighttime Shot, SBS Bilimsel Bio Cozumler San. Ve Tic. A.S.

Natural Food Expo Categories

Best New Drink

Shortlisted

• Deeply Carrot & Ginger Prebiotic Fibre Shot, Deeply Foods

Winner: Bonsoy Sparkling Coconut Water with Watermelon, Community Foods

Best New Food

Shortlisted

• Biona Organic Super Seed Bread, Windmill Organics

Winner: Emilia’s Crafted Pasta – Bucatini – P3, Emilia’s Crafted Pasta

Best New Organic Drink

Shortlisted

• Kefir Eau Vertueuse Lime & Mint, Kefir Eau Vertueuse
• Suma Cola Kombucha, Suma Wholefoods

Winner: Organic Seamoss Beverage, OMOSS

Best New Organic Food

Shortlisted

• Aduna Super Greens Organic Superfood Blend 250g, Aduna Ltd
• Organic Dubai Chocolate, Belvas – The Organic Chocolate Factory

Winners: Aura Sea Salt, Feel Complete

Best New Snack

Shortlisted

• LifeFood Lifebar Super Power Almond Cookie H31, Lifefood
• Organic Functional Treats (BIOTA, BOOSTER, CALM) by SOULEL, KJ & Associates

Winner: Clearspring Organic oat Biscuits – Matcha L10, Clearspring

Best New Special Diet

Shortlisted

• Low Carb Granola Amore Caramel, Biostyle
• Plant S – Gluten Free Oat Flour, Plant S Nutrition (KWS UK Ltd)

Winner: Wholegrain Ancient Grain Honey Hoops, Lovegrass Ltd

Best New Vegan Food

Shortlisted

• Almond Mylk Chocolate Covered Strawberries, House of Chocolate
• Wild Thingz Organic & Vegan Sweets Zesty Pests, Brand Organic

Winner: Lions Mane Chocolate Bar, Bristol Fungarium

Best Artisan Food & Drink

Shortlisted

• Ginger Jack, Ginger & Ginger BV
• KULT Water Kefir Passion & Hops, KULT KEFIR

Winner: THE Best Chocolate Cake, Natural Fine Baking®  & NOPAL®

To find out more about individual products, visit the Innovation Awards Showcase.