Following a successful trial of the menopause-friendly M-Tick symbol in Boots, Pura Collagen has become the first GenM Partner to display the logo on its packaging.
The M-Tick symbol will be rolled out on Pura Collagen products – including its new menopause-focused BALANCE – both online and with key retailers including GenM founding partners Boots and Holland & Barrett.
The brand’s collection of collagen blends targets different menopausal and perimenopausal symptoms including thinning hair, altered skin, changes in skin texture, nail changes, painful joints, loss of bone density, fatigue and insomnia.
“Pura Collagen has been creating solutions for menopausal women since launch,” explains founder Jennifer Mo. “We are loud and proud about how these women should be seen, heard and supported. Menopause affects over 15.5 million women in the UK, which is one third of the female population. Adding a symbol onto our packaging to help women navigate menopause friendly products was a no-brainer. We have supported GenM at every step since we joined and will continue to do so on this incredible journey.”
Adding a symbol onto our packaging to help women navigate menopause friendly products was a no-brainer
GenM works to help organizations recognise and respond to the needs of the menopause and created the M-tick in response to research revealing 78% of menopausal women wanted to buy products that support and relieve symptoms if labelled menopause-friendly.
“Our mission at GenM is to empower forward-thinking brands to purposefully embrace the menopause market and improve the menopause experience for all,” says Heather Jackson, co-founder of GenM. “We’re delighted to see Pura Collagen doing just that. It’s so exciting that our M-Tick – the world’s first recognizable menopause symbol – will launch on Pura packaging, making it easy for consumers to find products that support the 48 symptoms and take control of their menopause.
“This is just the beginning for the M-Tick. We have over 20 partners in the process of deploying it and we’re confident that within five years, it will be as recognizable as the vegan V. We look forward to seeing many more brands join this game-changing initiative.”
