This April, British Jam brand Fearne & Rosie brought a new flavour into the fold of its successful range of reduced sugar jams. Mango Preserve 70% Fruit launched on Ocado from 23rd April and will follow into Holland & Barrett later this year. It is also available from fearneandrosie.co.uk.
True to Fearne & Rosie form, the latest launch contains more fruit and less sugar. Packed with 1 whole mango it delivers a burst of fruity goodness. Made with 70% fruit, Fearne & Rosie Mango Preserve is high in fibre, rich in antioxidants, and a good source of vitamin C. As with the rest of the growing product portfolio it contains 40% less sugar than standard jams and is made from all natural ingredients. Pitched as perfect for spreading, stirring, baking and dolloping it’s also delicious straight from the jar!
Fearne & Rosie Founder Rachel Kettlewell says: “We are so excited to be bringing Mango into the mix. For years the category has been dominated by the more traditional flavours and crying out for innovation so it feels like the right time to be launching a new and exciting family favourite flavour. Our mission is to become the go-to jam brand, offering a lower sugar alternative without compromising on taste. Our hope is that the latest launch, with the support of our retail partners, will not only bring new shoppers to the category, but create excitement for our current consumers too.”
Fearne & Rosie
https://fearneandrosie.co.uk/
