Aduna Superfoods has unveiled a fresh look for its Superfood Blends, now packaged in fully recycled card tubs. The relaunch coincides with the brand doubling its social impact in West Africa – driven by a surge in sales of the popular blends.
Designed with both the planet and the consumer in mind, the updated packaging features improved usability and clearer on-pack messaging, while the products maintain the same science-backed health benefits.
Originally launched in 2024, Aduna’s functional blends are packed with 10 plant-based ingredients and powered by baobab – a nutrient-dense, climate-resilient fruit that makes up between 29% and 45% of each blend.
The range includes:
- Mind – aids cognitive function, mental focus and emotional balance for a clear and resilient mind, with lion’s mane, cacao and resishi.
- Good Gut (formerly Digestion) – Nourishes your microbiome to ease bloating and support your gut, with ginger, turmeric and chamomile.
- Super Greens – supports immunity, energy and gut health with moringa, spirulina, chlorella and wheatgrass.
- Energy – helps support energy levels, fight fatigue and boost immunity with baobab, matcha and guarana.
- Radiance (formerly Beauty) – promotes radiant skin through collagen production and hormone balance, with baobab, açai, goji and hibiscus.
Aduna’s Superfood Blends stand out as the only ones globally to carry B Corp, FairWild, and People & Planet First certifications, making them a favourite among conscious consumers seeking products that benefit both personal health and the planet.
Through its baobab supply chain, Aduna now supports over 3,300 women in rural Ghana, empowering them to earn sustainable incomes through harvesting and processing. On average, the women more than double their earnings, enabling them to cover essentials such as school fees, healthcare, and food.
Further strengthening its environmental commitment, Aduna has planted more than 35,000 baobab and moringa trees, helping to support future generations and combat climate change.
