Aduna’s partnership with the Great Green Wall has achieved some significant results as it strives to build a global value chain for baobab in rural Africa.
The Berry Company has reformulated its line of ambient berry and tea-based juices and given them a makeover to highlight the berries and botanicals it uses.
In what the brand says is a UK first, Unrooted has launched as a natural, high-fibre energy drink that uses baobab to help restore energy levels.
Giovanni’s 40th year anniversary celebrations were boosted when its recently launched 2chic Frizz Be Gone Hot Oil Treatment won Best New Haircare Product at Natural & Organic Products Europe in April.
Africa-inspired health food brand Aduna has created a range of organic African Super-Teas, crafted using high quality active botanical ingredients, including African superfoods.
Aduna has added to its range of existing Superfood Energy Bars, which have seen a makeover with new formulations, packaging, weight (40g) and shape.
Tropic Skincare has launched what it says are two new ‘winter essentials’.
New organic soft drinks brand Chosan has launched with a range of all-natural African-inspired drinks using the flavours of hibiscus and baobab.
Christine Bailey cooked up a raw storm at Natural & Organic Products Europe this year in her session Supercharged health: eat yourself beautiful in the Natural Food Kitchen.
Nutritional therapist, chef and author Christine Bailey cooked up a raw storm at Natural & Organic Products Europe this year in her session Supercharged health: eat yourself beautiful in the Natural Food Kitchen. With help from a range of newly launched products from Lucy Bee, Bailey produced recipes using anti-ageing ingredients to turn back the […]
Aduna has launched its #MakeBaobabFamous campaign, aiming to increase awareness of the African superfruit to ultimately lead to sustainable income for ten million households currently living in poverty. At the heart of the campaign is a partnership between Aduna, Virgin Media and Holland & Barrett whose 740 UK stores have had a #MakeBaobabFamous makeover and […]
Two companies from within the natural health sector have made it to the semi-final of Richard Branson’s Pitch to Rich in the Grow category: Aduna and Oppo. The three companies with the highest number of votes will go through to the final to pitch live to Branson on 26 June, battling for a £250,000 marketing […]
Aduna has introduced a new Baobab Raw Energy Bar. Dubbed The Feel Good Bar, the superfood snack is a natural source of vitamin C, containing two whole teaspoons of Aduna Baobab Superfruit Powder, and is made with 100% organic cold-pressed fruit and nuts. The company uses baobab sourced from women’s cooperatives in Ghana and Senegal. […]
Aduna has launched Moringa Green Superleaf Powder, its second superfood product following its baobab range. The 100% organic raw wholefood is made from naturally-dried leaves from the moringa tree which is native to Africa and Asia and is known as the ‘miracle tree’. Moringa contains 25% protein and includes all nine amino acids as well […]
Sweet Virtues has launched a range of superfood luxury truffles handmade by chocolatier Paul Wayne Gregory. Available in 115g boxes (around ten truffles), the three varieties – Maqui, Chia Seeds & Lime and Baobab & Vanilla – are dairy-free, suitable for vegetarians, vegans and those on gluten-free diets. There are over five superfood ingredients in […]
North London sauce specialists Bim’s Kitchen has launched Europe’s first ever table sauce featuring African super fruit baobab. (more…)
Vitamin brand told not to repeat COVID-19 claims
May 27, 2020 Jim Manson
Vitamin brand Revival Shots has had social media ads banned by the Advertising Standards Authority for making ‘misleading’ COVID-19 claims.
Lockdown sparks appetite for health and wellness content, says YouGov
Magazine app Readly’s new Wellness Barometer reports a shift in public reading habits during the coronavirus crisis, with health and wellness centre stage.
Income often higher on organic farms says SA report
A Soil Association report reveals that although business output is similar on organic and non-organic farms, net farm income is often higher on organic.
Viridian champions health stores with radio campaign
Viridian Nutrition has launched a new campaign to boost awareness of health food stores as ‘a community resource and hub for preventative care’.
April 28, 2020 Jane Wolfe
A problem for Brits at the best of times, sleep issues are being exacerbated due to the pandemic, leaving many feeling exhausted, reports Jane Wolfe.
Ever wondered how to make ice cream so smooth even the toughest connoisseur would be fooled? Yorica is here to explain (some of) its secrets to success.
Operation Healthy Lockdown
As health stores find themselves on the frontline of a national effort to keep the UK nourished, Jim Manson reports on Operation Healthy Lockdown.
After the gold rush
CBD is the fastest growing category the natural products sector has ever known. But a new phase is being ushered in, Jim Manson reports.
AQUA Carpatica, the only naturally nitrate-free & lowest sodium water
AQUA Carpatica, a premium quality natural mineral water, dedicated to the most demanding health conscious people, babies and expectant mothers, organic food lovers and active lifestylers. AQUA Carpatica is nature’s most perfect mineral water, naturally Nitrate-free and the lowest Sodium level of any bottled natural mineral water on earth; the first of its kind in […]
Leading the discussion around sustainability in retail
The Sustainability in Retail Forum is the new conference designed to help senior executives within leading retailers from across the Nordic region meet the ever-evolving challenges around sustainability. Taking place 13 November 2019, at MalmöMässan, Sweden, the event is co-located with the award-winning trade exhibitions Nordic Organic Food Fair and Eco Life Scandinavia. Facing the […]
Tooth powder as a powerful ally for your dental health
My Oradent tooth powder is neither a drug nor a medicine. Suitable for all consumers and also for vegans and vegetarians. Why in powder form? Studies have shown that tooth powder can be more effective at removing plaque than toothpaste. Plus, My Oradent does not contain fluoride, is non-toxic and is also safe for children. […]
How to become the next influential natural beauty brand
The world doesn’t need another natural beauty brand. It’s a market that is set to be worth up to $54 billion by 2027. It’s saturated like every other industry in the world. What it does need however, is a brand that is passionate, value driven and has clarity around how they want to shake things […]