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Aduna bigs up baobab

Aduna has launched its #MakeBaobabFamous campaign, aiming to increase awareness of the African superfruit to ultimately lead to sustainable income for ten million households currently living in poverty. At the heart of the campaign is a partnership between Aduna, Virgin Media and Holland & Barrett whose 740 UK stores have had a #MakeBaobabFamous makeover and […]

March 1, 2016 Continue Reading

News in Brief

COYO, the UK’s first coconut milk yoghurt, has landed in 24 Cojean outlets across Paris. In the first two weeks the health food eatery increased its weekly order from 300kg to two tonnes. Although there was no win for Aduna in Richard Branson’s Pitch to Rich competition, the company did receive a runner-up prize of […]

August 26, 2015 Continue Reading

Aduna wins £100k as runner up in Pitch to Rich

Although there was no win for Aduna in Richard Branson’s Pitch to Rich competition, a runner-up prize of £100k marketing spend is nothing to be sneezed at. Having pitched The Inspiring Possibility of Baobab live to Richard Branson, Jo Malone, Justine Roberts (founder of Mumsnet) and model David Gandy, in the ‘grow’ category of the […]

July 3, 2015 Continue Reading

Aduna introduces miracle bar

Aduna has launched its latest snack bar – the Moringa Green Superleaf Energy Bar – made with 100% organic raw fruit and nut combined with a teaspoon of Aduna Moringa Superleaf Powder. The cold-pressed ‘Miracle Bar’ contains mangos, cashew nuts, ginger and moringa powder and is free from preservatives, additives, gluten, dairy, wheat and refined […]

May 13, 2015 Continue Reading
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News in Brief

Doisy & Dam’s five-strong range of organic dark chocolate superfood bars has launched nationwide with Ocado. Doves Farm has introduced Plain Chocolate Chips, guaranteed to be free from peanuts, milk and soya, and made using organic Fairtrade cocoa solids at 55%. Aduna has won Best New Supplier in Food and Best New Supplier Overall at […]

April 10, 2015 Continue Reading

The feel-good factor from Aduna

Aduna has introduced a new Baobab Raw Energy Bar. Dubbed The Feel Good Bar, the superfood snack is a natural source of vitamin C, containing two whole teaspoons of Aduna Baobab Superfruit Powder, and is made with 100% organic cold-pressed fruit and nuts. The company uses baobab sourced from women’s cooperatives in Ghana and Senegal. […]

December 11, 2014 Continue Reading
Aduna Moringa 200g

Aduna launches second ‘super-ingredient’ in UK

Aduna has launched Moringa Green Superleaf Powder, its second superfood product following its baobab range. The 100% organic raw wholefood is made from naturally-dried leaves from the moringa tree which is native to Africa and Asia and is known as the ‘miracle tree’. Moringa contains 25% protein and includes all nine amino acids as well […]

September 16, 2014 Continue Reading

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