Aduna’s partnership with the Great Green Wall has achieved some significant results as it strives to build a global value chain for baobab in rural Africa.
Aduna has announced the launch of its latest product, 100% natural and organic Fonio Ancient Super-Grain, positioned as the ‘new quinoa’.
Ethical food brand MIA has added a Baobab & Salted Nibs variant to its range of chocolate bars, which are wholly produced, crafted and packaged in Madagascar.
Africa-inspired health food brand Aduna has created a range of organic African Super-Teas, crafted using high quality active botanical ingredients, including African superfoods.
Aduna has added to its range of existing Superfood Energy Bars, which have seen a makeover with new formulations, packaging, weight (40g) and shape.
Aduna has introduced the Cacao Energy Bar to its superfood raw energy bar collection.
Aduna has launched its #MakeBaobabFamous campaign, aiming to increase awareness of the African superfruit to ultimately lead to sustainable income for ten million households currently living in poverty. At the heart of the campaign is a partnership between Aduna, Virgin Media and Holland & Barrett whose 740 UK stores have had a #MakeBaobabFamous makeover and […]
COYO, the UK’s first coconut milk yoghurt, has landed in 24 Cojean outlets across Paris. In the first two weeks the health food eatery increased its weekly order from 300kg to two tonnes. Although there was no win for Aduna in Richard Branson’s Pitch to Rich competition, the company did receive a runner-up prize of […]
Although there was no win for Aduna in Richard Branson’s Pitch to Rich competition, a runner-up prize of £100k marketing spend is nothing to be sneezed at. Having pitched The Inspiring Possibility of Baobab live to Richard Branson, Jo Malone, Justine Roberts (founder of Mumsnet) and model David Gandy, in the ‘grow’ category of the […]
Two companies from within the natural health sector have made it to the semi-final of Richard Branson’s Pitch to Rich in the Grow category: Aduna and Oppo. The three companies with the highest number of votes will go through to the final to pitch live to Branson on 26 June, battling for a £250,000 marketing […]
Aduna has launched its latest snack bar – the Moringa Green Superleaf Energy Bar – made with 100% organic raw fruit and nut combined with a teaspoon of Aduna Moringa Superleaf Powder. The cold-pressed ‘Miracle Bar’ contains mangos, cashew nuts, ginger and moringa powder and is free from preservatives, additives, gluten, dairy, wheat and refined […]
Doisy & Dam’s five-strong range of organic dark chocolate superfood bars has launched nationwide with Ocado. Doves Farm has introduced Plain Chocolate Chips, guaranteed to be free from peanuts, milk and soya, and made using organic Fairtrade cocoa solids at 55%. Aduna has won Best New Supplier in Food and Best New Supplier Overall at […]
Aduna has introduced a new Baobab Raw Energy Bar. Dubbed The Feel Good Bar, the superfood snack is a natural source of vitamin C, containing two whole teaspoons of Aduna Baobab Superfruit Powder, and is made with 100% organic cold-pressed fruit and nuts. The company uses baobab sourced from women’s cooperatives in Ghana and Senegal. […]
Aduna has launched Moringa Green Superleaf Powder, its second superfood product following its baobab range. The 100% organic raw wholefood is made from naturally-dried leaves from the moringa tree which is native to Africa and Asia and is known as the ‘miracle tree’. Moringa contains 25% protein and includes all nine amino acids as well […]
Vitamin brand told not to repeat COVID-19 claims
May 27, 2020 Jim Manson
Vitamin brand Revival Shots has had social media ads banned by the Advertising Standards Authority for making ‘misleading’ COVID-19 claims.
Lockdown sparks appetite for health and wellness content, says YouGov
Magazine app Readly’s new Wellness Barometer reports a shift in public reading habits during the coronavirus crisis, with health and wellness centre stage.
Income often higher on organic farms says SA report
A Soil Association report reveals that although business output is similar on organic and non-organic farms, net farm income is often higher on organic.
Viridian champions health stores with radio campaign
Viridian Nutrition has launched a new campaign to boost awareness of health food stores as ‘a community resource and hub for preventative care’.
April 28, 2020 Jane Wolfe
A problem for Brits at the best of times, sleep issues are being exacerbated due to the pandemic, leaving many feeling exhausted, reports Jane Wolfe.
Ever wondered how to make ice cream so smooth even the toughest connoisseur would be fooled? Yorica is here to explain (some of) its secrets to success.
Operation Healthy Lockdown
As health stores find themselves on the frontline of a national effort to keep the UK nourished, Jim Manson reports on Operation Healthy Lockdown.
After the gold rush
CBD is the fastest growing category the natural products sector has ever known. But a new phase is being ushered in, Jim Manson reports.
Mineral-rich New Zealand volcanic mud delivers instant illumination for your skin
It may seem counter-intuitive to apply mud to your skin in order to cleanse it, but the skin-enhancing benefits of mineral-rich mud have been harnessed for beauty treatments all over the world for centuries. Antipodes® uses white volcanic mud sourced from central New Zealand’s dramatic central plateau in its new Halo Skin-Brightening Facial Mud Mask […]
Tooth powder as a powerful ally for your dental health
My Oradent tooth powder is neither a drug nor a medicine. Suitable for all consumers and also for vegans and vegetarians. Why in powder form? Studies have shown that tooth powder can be more effective at removing plaque than toothpaste. Plus, My Oradent does not contain fluoride, is non-toxic and is also safe for children. […]
The Health Store Open Day is back!
The Health Store’s ever popular Open Day makes a welcome return on Sunday 8th September. Paul Rideout, Sales & Marketing Manager at the Health Store, explains “The Open Day is back by popular demand! This will be our 8th Open Day since we launched the event back in 2009 and it is more popular than […]
Leading the discussion around sustainability in retail
The Sustainability in Retail Forum is the new conference designed to help senior executives within leading retailers from across the Nordic region meet the ever-evolving challenges around sustainability. Taking place 13 November 2019, at MalmöMässan, Sweden, the event is co-located with the award-winning trade exhibitions Nordic Organic Food Fair and Eco Life Scandinavia. Facing the […]