One of the most anticipated highlights of Natural & Organic Product Expo (NOPEX) is the prestigious Natural & Organic Innovation Awards, where the best and brightest in the natural & organic sector are honoured for their outstanding contributions and best innovations. These awards not only recognise exemplary products but also underscore the industry’s commitment to pushing boundaries and embracing the ethos of organic and natural living. Voted by visitors to the show and a range of industry experts, the awards help to reward NOPEX exhibitors across a range of categories.

On Sunday 14th April the food and health categories were announced, starting with the Lifetime Achievement Award which was awarded to Cheryl Thallon, Viridian Nutrition founder, in recognition of her over 40 years of commitment and dedication to the natural & organic industry. Thallon was presented the award by Martin Last, director general of the Health Food Manufacturing Association.

The finalists and winners were:

Lifetime Achievement Award – Cheryl Thallon, Viridian Nutrition

Best New Food Product 


  • Organic Aubergine Pesto, Biona Organic
  • Masgao Sorghum Superfood Porridge, Masago Porridge

Winner: Kallo Mixed Seeds Veggie Thins, Ecotone UK

Best New Organic Food Product


  • Organic Shichimi Togarashi – Seven Spice Blend, Clearspring
  • Raw Organic LIFEBAR InChoco, LIFEFOOD

Winner: Scottish Chocolate Bars, Chocolate Tree

Best New Special Diet Product 


  • Brain Food Rice Bars, Brain Foods
  • Frutme Organic Fruit Bites, ARLINA FOOD FRUTME

Winner: The Original – Deliciously sweet baked cereal powered by tiger nuts, SUPERKEEN

Best New Vegan Food Product 


  • Orange & Hazelnut Protein Bar, RAWMYGOD
  • Quirky Monkey Choc O Shroom, Quirky Monkey

Winner: Suma Vegan Chick’n Soup, Suma Wholefoods

Best New Drink Product 


  • Jenji Pure Boba Tea, Dundeis
  • Qi Teas Wellbeing Tea, Pravera Ltd

Winner: Living Soda Lemon Lime, FHIRST

Best New Organic Drink Product


  • Lion’s Mane Coffee, RåHygge
  • Suma Peach and Turmeric Kombucha, Suma Wholefoods

Winner: REFIX, REFIX Seawater Hydration

Best New Supplement 


  • Organic Heart, SOULEL / NUTRIVORE
  • Royal Lactolmun, SC Hypericum Impex SRL

Winner: Collagen Pro Factors, Viridian

Best New Herbal Product 


  • Bristol Fungarium Organic Cordyceps Tincture, Bristol Fungarium
  • Organic Lion’s Mane, Viridian

Winner: Shilajit Extract with Organic Ashwagandha, AYURVEDIQ

Best New Speciality Health Product 


  • Homocysteine Support Complex, Viridian
  • MacuDopa Night Capsules (slow-release), MacuDopa

Winner: Re-mineralising Hydroxyapatite Toothpaste, Dimples Oral Care

Best New Fitness Product 


  • Chocolate Sea Salt Natural Protein Bar, All Real Nutrition
  • MCT Oil Sachets, Natures Aid Ltd

Winner: Shape SLIM Collagen Boost, SUNWARRIOR

Best New Eco Living Product 


  • Lomi – the World’s first Smart Waste appliance! 2tech Ltd
  • Natracare pads and pantyliners, Bodywise (UK) Ltd

Winner: 2.8Lt / 12-cup Ready-Read Water Filter Jug, ZeroWater

Best Independent Retailer – Wild Oats

Photo © 2024 – ASV Photography Ltd.


On Monday 25th April the awards continued, as presenter Janey Lee Grace and NOPEX Event Manager Georgina Baker addressed an enthusiastic crowd to welcome each beauty category winner to the Beauty Stage. The awards started with the Outstanding Contribution Award, where Jayn Sterland, Managing Director of Weleda, delivered a passionate and heartfelt speech about her long time friend, colleague and recipient of the award, Millie Kendall O.B.E, CEO of the British Beauty Council, which was awarded for her longstanding commitment to the hair and beauty industry over the past 30 years.

The finalists and winners were:

Outstanding Contribution Award – Millie Kendall O.B.E

Best New Mother & Baby Product – Mini Drops Bed Time, Nature’s Aid

Best New Make Up Product – Benecos Lovely Lavender Nail Polish, Pravera Ltd

Best New Male Grooming Product 


  • Dr Squatch, Dr Squatch

Winner: BAZ & CO

Best New Organic Beauty Product 


  • NAVEEN Bakuchiol Age-Defying Wonder Oil, Evergoods Global Co, Ltd

Winner: Odylique Natural Foundation, Odylique

Best New Bodycare Product 


  • Anti-Cellulite Gel, BEE&YOU
  • Magic Sun Oil SPF15, Sol de Ibiza

Winner: Deep Hydrating Hand Therapy, ROOAR – Brilliant In.Ltd

Best New Facial Skincare 


  • AIMX Hydrate Me, Aimx / Glofix
  • Anti-ageing Eye Contour Cream, BEE&YOU

Winner: Leaf CBD Enriched Face Cream, LEAF

Best New Haircare Product 


  • Hidden Waterfall Shampoo and Conditioner Bar with Bamboo Holder, Viori Beauty
  • Miracle Curl Cream, Moo & Yoo

Winner: Tisserand Rosemary Hair Oil, Cress UK – Tisserand

Best New Personal Care Product 


  • Clary Sage Refillable Roll On Deodorant, Salt of the Earth
  • Magic Sun Oil SPF15, Sol de Ibiza

Winner: Organic Castor Oil with Rose Quartz Roller, Queen of the Thrones

Best New Vegan Beauty Product 


  • Glofix Skin Boost, Aimx/Glofix
  • Pure Source Collagen SPi4 Complex Serum & Gummies Duo, Beauty Kitchen

Winner: Spiced Gingerbread Natural Deodorant Spray, Salt of the Earth

To find out more about individual products, visit the Innovation Awards Showcase.