Danish confectionery brand LAKRIDS BY BÜLOW announces B Corp certification

LAKRIDS BY BÜLOW, the Danish confectionery brand specialising in gourmet liquorice has announced their recent B Corp certification, marking a significant milestone in the brand’s commitment to social and environmental responsibility.

Founded in 2007 by Johan Bülow, LAKRIDS BY BÜLOW pioneered a new category of gourmet liquorice within the premium confectionery landscape. Build on the manta “less but better,” the company has strived to pave the way in the confectionery industry by consistently setting high standards when considering quality and innovation.

CEO of LAKRIDS BY BÜLOW, Fredrik Nilsson expressed immense pride in this achievement, stating, “Attaining B Corp certification is a momentous occasion for LAKRIDS BY BÜLOW. It reaffirms our commitment to making responsible business choices and contributing to the wellbeing of the planet and people, while spreading our love for liquorice.

B Corp certification serves as a testament to a company’s commitment to meeting the highest social and environmental standards. The brand achieved an impressive score of 85.3, signifying a comprehensive approach to environmental stewardship, fair labour practices and community engagement, along with:

  • Natural and high quality ingredients:
    • LAKRIDS BY BÜLOW products are crafted from the very best natural ingredients, underlining the importance of taking every necessary measure to care for the planet. From liquorice roots to cocoa beans, vanilla sourced from Madagascar, organic chili from a local farm in Denmark, to wild berries handpicked from the forest,
  • Sustainable production from power consumption to packaging 
    • Since 2020, 100% of the power consumption on the liquorice factory outside Copenhagen where all the company’s products are crafted, is covered by power from Danish windmills, and in 2019, LAKRIDS BY BÜLOW became the first confectionary company in the world to switch to 100% recycled and recyclable (R-PET) plastic jar packaging. Launched in 2021, the fully organic SLOW CRAFTED collection presented in recycled glass jars and 2022 refill bags further minimise packaging consumption, reinforcing the brand’s positive impact beyond profits.