Start-up aims to make chocolate fans Happi

Looking to fill a gap in the confectionery sector for ‘a delicious, ethically-sourced oat milk chocolate’, Happi has launched with a line of 100% natural bars and buttons.

Promising a ‘rich and creamy’ taste, Happi chocolate is made with 47% single-origin chocolate – sourced directly from farmers and growers with a full ‘farm-to-bar’ supply chain – gluten-free oat milk and rice syrup. The brand also uses sunflower instead of soya lecithin to make the range completely allergen-free and claims 35% less sugar than other mass-market chocolate brands.

The chocolate is available in Plain Happi, Cacao Nib Crunch, Salted Caramel and Orange (40g and 80g bars), Chocolate Buttons and a three-strong range of Easter Eggs in Plain Milk, Orange and Salted Caramel. All packaging is either fully recyclable or compostable.

“When we began working on Happi … we looked around at the oat milk chocolate options in the speciality sector and they were either very expensive or not particularly tasty,” explains founder, Gavin Cox. “We’ve set out to create a fun and approachable brand oat milk chocolate brand that is reasonably priced, tastes delicious and is something that parents would be happy to give their kids – and eat themselves!

“We’ve paid careful attention to the ingredients we’ve used, sourcing sustainably throughout the supply chain to appeal to a wide market of younger consumers who are both health and environmentally conscious,” continues Gavin. “The free-from market is dominated by major brands, however challenger brands are beginning to breakthrough and we want Happi to introduce new consumers to the category and have them buying not once, but multiple times.”

The brand will be giving 1% of its annual net sales revenues to good causes and mental health organizations.