Via public transport and billboard ads across the city, Veganuary tells Glasgow – and the wider world – ‘Houston, we have a solution’ in a bid to pull focus onto veganism as a solution to climate change.

‘You can cut your carbon footprint at every meal’ – that’s the message on Veganuary’s large-scale ads, as the organization recruits sign-ups for the 2022 campaign and highlights the potential of plant-based diets to delegates of COP26.

Its message is backed by more than a dozen scientists and environmentalists, including Greenpeace and conservationist Chris Packham, who have each signed an open letter stating: “Tackling the climate crisis isn’t rocket science! We already have a solution that can drastically reduce greenhouse gas emissions – moving to a plant-based diet. What we need now is for politicians and policymakers to prioritize diet change to protect our planet.”

One key solution is at everyone’s finger-tips – their fork

The letter stresses the need for government initiatives to ‘drive down meat and dairy consumption’. In its call to action it says: “Our planet is at a tipping point. We must act now to prevent a rise in temperature that will drastically alter life on earth. Changing our diets is one small step for each of us, but together, it’s a giant leap for the future of humankind.”

Toni Vernelli, head of communications, Veganuary, comments: “Climate change is at the forefront of everyone’s mind and one key solution is at everyone’s finger-tips – their fork. Changing our diets is crucial to cutting GHG emissions but can seem daunting. Signing up to Veganuary makes it much easier as our free pledge is full of helpful tips and advice, including a seven-day low carbon meal plan highlighting simple swaps that slash the carbon footprint of classic British dishes.”