Kallø is collaborating with vegan authors BOSH! and the BuzzFeed Tasty platform for two new campaigns to showcase the brand’s organic stock cube range through easy-to-follow recipes.
BOSH! has created digital content featuring Kallø’s two new stock cubes – Organic Umami and Organic Sriracha – with videos of recipes including a vegan ‘seafood’ paella, as well as an introduction to the brand’s plant-based stocks range. The videos are airing on the influencer’s Instagram and YouTube channels.
“We’re super excited to be continuing our partnership with Kallø,” comments BOSH! co-founders Henry Firth and Ian Theasby. “As always, our mission is to show just how easy being plant-based can be, while also encouraging people to cook at home. Kallø’s new stock cubes are a magical ingredient that can really boost flavours in the kitchen.”
BuzzFeed’s recipe platform, Tasty, has also unveiled new dishes using Kallø’s Organic Chicken and Organic Vegetable stock cubes. Recipes for a white bean and pulled chicken chilli and a vegetarian pumpkin and ricotta stuffed pasta are featured on the website plus social media channels.
Casey McDevitt, commercial director, BuzzFeed Europe, says: “We could not be more excited to be working with Kallø for the first time, adding a delicious dose of Kallø flavour to some nutritious and easy to make Tasty dishes. Our audience is becoming more inspired by healthy content so we hope to see more partnerships like this one with Kallø in the future.”
The campaigns aim to reinforce the fact that Kallo stocks only contain ‘carefully selected organic, good, honest ingredients’, with no added artificial colours, flavours or preservatives.
Commenting on the partnerships, Annabelle Riches, Kallø brand manager, says: “We are pleased to continue our partnership with BOSH! and join forces with Tasty. BOSH! are experts at what they do – creating delicious recipes and inspiring consumers with creative ways to use our plant-based stock cubes. It’s our first time collaborating with Tasty, but we were really impressed with the platform and the ability to deliver great taste appeal and awareness for our core range.”
The campaigns are predicted to reach a combined estimated audience of 19.8 million people.