Pura Collagen brand acquired by Vector Consumer Group

Beauty supplement brand Pura Collagen has been acquired by Vector Consumer Group Ltd, a Liverpool based company that currently owns beauty supplement brand Solv as well as the officially licensed Liverpool FC’s sports nutrition and wellness supplement range, with further brand acquisitions set to be announced imminently.

The acquisition will see Pura Collagen co-founders Jennifer Mo and Rob Knowles join the Senior Leadership Team headed by Managing Director Matt Banks-Crompton. Mo has been announced as Director of Strategy & Implementation & Knowles will step in to the group as Supply Chain & Logistics Director.

Banks-Crompton feels the addition of Pura Collagen aligns perfectly with the group’s larger strategic goal. “Vector Consumer was formed in Liverpool with a goal to deliver high quality health & wellness products for a wide spectrum of consumers and globally renowned retailers,” he said. “Adding Pura will allow us to become the authoritative voice in collagen.”

Pura was launched in 2021 by Mo and Knowles. With multi-award winning collagen blends that are science driven and clinically backed, Pura offers solutions improve skin luminosity, naturally boost immunity, aid recovery from injuries, manage the menopause and improve sleep.

Mo, says of the acquisition; “Rob & I couldn’t be more excited for the trajectory of Pura by joining Vector Consumer. Since its foundation Pura Collagen was created to deliver clinically proven health products that are peptide condition specific. In our short time, we’ve achieved amazing omni-channel success, but this union allows Pura to continue to lead the collagen category with innovation because it will now be anchored by the incredible support of the Vector Consumer infrastructure”.