New from I AM PROUD comes Body Proud, bodycare line developed to deliver high-performance solutions at an accessible price point.

Body Proud products are categorized in the same way as Skin Proud, centred around common skin concerns and consisting of four easy-to navigate ranges to target specific concerns: recharge, brighten, hydrate and proud to care.

The collection includes: Bright Boost Body Cleanser, Bright Boost Body Moisturiser, Serve the Glow Dry Body Oil, Thirst Quencher Body Cleanser, Thirst Quencher Body Moisturiser, Smooth Talk Exfoliating Body Serum, After Hours Overnight Recovery Body Mask, and a Body Proud Scalp and Body Brush.

All Body Proud products are dermatologically tested, phalate- and paraben-free and suitable for all. The range  is 100% PETA-approved vegan and cruelty-free.

The packaging is made from 30% PCR where possible and, apart from the sprays and pumps, packaging is 100% kerbside recyclable.

I AM PROUD aims to build a community that celebrates uniqueness and champions being proud of the skin you’re in. Committed to representing all body shapes and sizes, skin tones and types, genders and ethnicities, the company says it puts diversity and inclusion at the heart of everything it does.