Plastic-free skin and hair care brand Disruptor London has been selected as one of the nation’s 100 most impressive small firms by the Small Business Saturday UK campaign.

The sustainable beauty brand was chosen to be part of the campaign’s SmallBiz100 line-up which showcases the 100 most inspiring independent companies from across the nation. Disruptor London will be profiled as part of the 100-day countdown to Small Business Saturday UK which takes place on 2 December 2023.

“We are thrilled to be selected as a SmallBiz100 for 2023,” says Sira Dheshan Naidu and Juan Jose Jimenez Anca (pictured left to right), who co-founded the brand in 2021. “It’s a tremendous accolade to receive external recognition for the work we’re doing to breakthrough the noise in the sustainable beauty movement. As conscious consumers seek eco-friendly alternatives, Disruptor London stands as a trailblazer in reshaping the beauty industry for a greener and brighter future.”

It’s a tremendous accolade to receive external recognition for the work we’re doing

Adds Michelle Ovens CBE, director of Small Business Saturday UK, which is moving into its second decade in the UK: “It’s fantastic to celebrate Disruptor London as part of this year’s campaign. The impressive small businesses featured in this year’s SmallBiz100 sum up the phenomenal contribution that small firms make to our economy and local communities.”

Small Business Saturday is a grassroots, non-commercial campaign which celebrates the UK’s 5.5 million small businesses and encourages consumers to shop local and support businesses within their communities.

You can find out more about Small Business Saturday UK here.