Dr. Organic harvests power of seaweed for Ageless collection


Dr. Organic has unveiled a new line of organic Ageless skincare, which harnesses the benefits of certified organic seaweed, rosemary and sea fennel.

The capsule collection of COSMOS organic solutions comprises Ageless Seaweed Cleansing Balm, Daily Hydration Gel Cream, Overnight Recovery Oil and Eye Contour Serum, all formulated to help fight the earliest signs of ageing. Suitable for use on all skin types, the brand says the best results are on skin aged 25 and over.

The hero ingredients include nutrient-rich organic seaweed which preserves the skin’s natural levels of hyaluronic acid to protect against moisture loss, promote collagen and boost skin elasticity. The sustainably sourced seaweed is hand-harvested from clean, unpolluted waters in Scotland and is 100% traceable.

Also included in the formulations are organic rosemary which has antioxidant properties to fight free radicals; and organic sea fennel which is rich in vitamins to help improve skin firmness and hydration.

“We’re always looking for new and emerging ingredients to be at the forefront of our products, and are really proud of the Ageless seaweed range,” says Victoria Harrison, group brand director at Dr. Organic. “Environmental stewardship is at the heart of our ethos, so ensuring we were following sustainable harvesting practices and using ocean-bound plastic packaging was just as important as formulating a range that will be loved for its effective, youth-boosting benefits.”