Sustainable anti-mosquito brand incognito has launched an extensive poster campaign in London, Manchester and Edinburgh to reach new audiences, create brand awareness and educate consumers.
To stress incognito’s USPs – it is clinically proven, 100% natural, protects for over four hours, is safe for families and children from six months, and the PMD it contains is NHS approved – the campaign will see hundreds of posters on buses proclaiming: ‘incognito insect repellent: stronger for longer’.
“’Incognito Insect Repellent: Stronger For Longer’ is the biggest above the line national campaign we’ve ever run,” comments incognito CEO Howard Carter. “With global temperatures higher than ever before, mosquito populations are rising just as much as sea levels and the warmer it is, the faster they can fly! ‘Stronger for Longer’ is a reference to the fact that incognito insect repellent has a 22% longer duration than any other PMD-based product.”
With global temperatures higher than ever before, mosquito populations are rising just as much as sea levels
The insect repellent brand has also launched a new, improved Mineral Sunblock Insect Repellent SPF 30 to help protect the skin against both sun damage and ageing. Providing camouflage from biting insects, including mosquitoes, midges, ticks, sand flies and land leeches, the nano-free formula comes packaged in environmentally friendly sugarcane plastic, is 100% natural and contains organic ingredients.
The new launch is supported by point of sale materials and a national PR campaign and 10% of company profits go to charity.
