Over 200 cruelty-free brands featured in new-look Compassionate Shopping Guide

The animal welfare charity Naturewatch Foundation launched its new-look Compassionate Shopping Guide today (24 April), to coincide with World Day for Animals in Laboratories.

Currently featuring over 200 cruelty-free personal care, cosmetic and household brands that have zero ties to animal testing, the charity is inviting more ethical companies to join its ever-growing community through its free endorsement.

The guide has won praise from Ethical Consumer for its trusted endorsement criteria after it was awarded joint first-place in the consumer magazine’s comparison of cruelty-free schemes.

Donna Smith, who edits the guide, said, “Joining the Compassionate Shopping Guide is a meaningful way of showing your customers you’re committed to being cruelty-free and a great way of reaching the thousands of ethical shoppers who already use the guide. Not only that, but the application process is also quick and simple, and you’ll get personalised support from me and the team.”

A spokesperson from cleaning company, Bio-D, which is endorsed in the guide, said, “At Bio-D all of our cleaning products are 100% vegan and cruelty-free, and we’re proud to say that we’re endorsed in Naturewatch Foundation’s Compassionate Shopping Guide. The foundation’s guide is a true reflection of businesses with zero ties to animal testing, and creates a community for like-minded brands and shoppers.”

Cosmetic and skin-care brand, Fairypants, said, “For us, it’s really important to be featured in the Compassionate Shopping Guide – people really trust Naturewatch Foundation and value their opinion. Naturewatch Foundation does the hard work researching companies, so our customers don’t have to.”

To find out more about becoming endorsed in the guide, visit compassionateshoppingguide.org or email [email protected].