Who Gives A Crap partners with all-electric courier Packfleet for clean delivery roll out

Sustainable toilet paper brand Who Gives A Crap is partnering with all-electric courier Packfleet to provide carbon-neutral deliveries to London loos.

The plastic free, bamboo and recycled toilet paper brand will be sending out thousands of rolls via the courier’s cutting-edge routing technology. Every order within the M25 will be delivered by Packfleet, and London-based customers will get free delivery with orders that exceed £20.

Aided by Packfleet’s live map tracking, Who Gives a Crap’s London customers can follow every step of their bog roll’s journey – even gaining the option to change the time their parcel arrives and the address it is delivered to on delivery day.

The two B Corp certified brands are disrupting their respective sectors by putting sustainability at the forefront.

Packfleet is combining its environmental credentials with initiatives to revolutionise driver employment standards in logistics. By leveraging technology to unlock new efficiencies in last mile delivery, the Real Living Wage employer is paying driver wages 30% higher than the industry average, and offering private healthcare and pensions. The courier also has an industry-leading success rate, with a delivery failure rate of only 0.07% (10x less than leading traditional couriers) – reducing waste and the volume of resource-intensive redeliveries.

Meanwhile, Who Gives a Crap is recognised for high levels of environmental and social impacts. All of their products are plastic free, made with sustainable materials and delivered to nearly 40 countries with complimentary carbon neutral shipping. The business launched in 2012 when co-founders Simon Griffiths, Danny Alexander and Jehan Ratnatunga learnt that billions of people do not have access to a toilet. From the beginning, the company has donated 50% of profits to clean water and sanitation non-profits worldwide.

Tristan Thomas, CEO and co-founder of Packfleet, commented: “Who Gives A Crap is doing great work for the planet, and for the everyday toilet experience. Their commitment to providing toilets to those in need is admirable, and we knew we had to work with them. 

“Whilst we can’t guarantee delivery to the bathroom door if you’re in a pinch, we’re as dedicated to providing high-quality delivery as Who Gives A Crap is to toilet paper. The customer interaction is the most important bit for repeat business, and our merchants trust us with the final part of their sale. 

“We’re proud that Who Gives A Crap has shown faith in us, and we’re delighted to be working with a brand that shares our values for sustainability and ethics.” 

Emily Kraftman, Managing Director UK & Europe at Who Gives A Crap, added: “We’re delighted to be partnering with Packfleet, a company who really shares our values for sustainability and mission-led business, as well as our relentless focus on customer service. 

“Delighting our customers is a really central part to the Who Gives A Crap brand, and we’re excited to be working with Packfleet to deliver that at every last touchpoint.