Belvoir takes to the summer skies


Belvoir Fruit Farms has launched a bespoke hot-air balloon as an innovative way to interact with consumers at various festivals and shows the brand will be attending throughout the summer.

The 31-metre high balloon can carry a pilot and two passengers, and features the company name and slogan ‘a little drop of lovely’. It is covered in elderflowers, in honour of Belvoir’s core product, Elderflower Cordial.

“We’re so excited about finally getting our stunning new balloon airborne,” says Pev Manners, MD of Belvoir Fruit Farms. “We believe it will enhance our presence at a series of events and shows over the summer, and engage the consumer more fully with the Belvoir brand. We’ll interact with a larger audience wherever it is flown, really giving them something to remember us by and hopefully prompt them to enjoy more of our lovely drinks.  And personally, I’m looking forward to checking on the progress of the elderflowers from the air next year to see if they’re ready for harvest!”

The balloon will be at the following events: Foodies Festival Tatton Park, Knutsford (14-16 July); Countryfile Live, Woodstock (3-6 August); Bristol Balloon Fiesta (10-13 August); Big Feastival, Chipping Norton (25-27 August); Chatsworth Country Fair (1-3 September); Thames Food Festival (29 September to 1 October).

Belvoir is currently running a competition on all bottles of its Elderflower Cordial and Elderflower & Rose Cordial for one person and a friend to win an exclusive VIP trip to go in the Belvoir balloon at the Bristol International Balloon Fiesta, plus one night’s accommodation.