BetterYou launches vitamin D sprays for kids

BetterYou has launched of two new vitamin D oral sprays specifically developed for children.

DLuxInfant is, says the company, the first oral spray which is suitable for children from birth. Having a natural orange flavour, the product delivers 300iu in each spray, in line with current Department of Health dosage guidelines.

DLuxJunior is a daily oral spray for children aged five and over and delivers 400iu of vitamin D in every spray. It comes in natural peppermint flavour.

Commenting on the launch, Andrew Thomas, founder and managing director of BetterYou, said: “Creating a product line exclusively for children is an exciting new development which we hope will go a long way towards addressing a serious nutritional problem amongst the nation’s children.”

The launch of the new products coincided with the start of the Vitamin D Mission initiative which aims to eradicate vitamin D deficiency in the UK’s under-fives.

The easy-to-use sprays contain no artificial colours or flavours, and are free from alcohol, gluten, fat, salt, yeast and lactose.