Dielle is on hand for pre-teen market

Non-toxic nail colour brand Dielle has launched a new range of gift sets aimed at younger female consumers and designed to encourage and inspire positive beauty messages.

The three sets contain four 12ml colours: Pretty Like Kindness comprises girly colours – Mint Green, Purple, Hot Pink and Stand Out Orange; Nice Girls Rule the World has the bold colours of Orange, Hot Pink, Purple and Nude; and My Name is Brave is designed for girls who likes to make a statement and comprises Royal Blue, Mustard, Orange and Nude.

“Our range has always focused on sophistication and glamour and we wanted to offer something similar to our younger audience,” explains Rosalie Audoin, founder of Dielle. “We want to unite mother’s and daughter’s over their shared love of adding the accessory of nail colour to their outfits.”